Having worked within brand agencies for over 25 years, I now freelance specialising in designing, writing and creating brand guidelines and generating implementation systems that can be applied across a wide variety of applications.

 

Many creative agencies have the talent and resources to devise an outstanding brand identity, but lack the capacity to deliver a truly professional execution of that identity. 

 

Often, they cannot support an identity implementation expert full-time, so leave brand specification and guidelines to conceptual designers who struggle with the accuracy and technical knowledge that such work demands.

 

My role is to fill that shortfall by taking your creative design work and delivering a comprehensive, accurate and complete brand specification document. 

 

I do this by working closely with your creative team to fully understand the nature, objectives and limitations of the identity and create usage guidelines that reflect your company’s character and the client’s needs.

 

This website contains some examples of the implementation work that I have produced over the past 25 years working for agencies such as, Conran Design Group, Landor, Superunion and Wolff Olins.